Who we are.
At Your Social Recipe, we don’t just do social media—we master it. Blending strategy, creativity, and storytelling, we help brands grow, engage, and convert.
Our team of strategists, creators, and digital experts crafts content that captivates and campaigns that drive action. From authentic UGC and dynamic motion design to editorial-quality copy, we build digital ecosystems that make an impact.
We help brands cut through the noise and forge meaningful connections. Let’s build something extraordinary, together..
A few brands we’ve worked with
Meet the YSR team.
Cigdem Koydemir
Co-Founder & Creative Director
London, UK
Cigdem is a seasoned social media content creator with experience in delivering high-quality product imagery/videos across industries.
M.A. in Fashion Business Management, University of Westminster
Siren Uludag
Co-Founder & Business Development Director
London, UK
Siren is an accomplished marketing, brand management, and communications expert, with experience over big and small brands across geographies and industries.
M.B.A., Hult International Business School
Maxine Ho-Tong
Art Director
Pretoria, SA
Maxine is an analytical and strategic thinker with creative energy, experienced in digital marketing, social media content creation, and brand management. She brings strategy and design together for long-lasting impressions.
B.Com. in Digital Marketing, Vega School
Ayca Gocgil
Account Manager
London, UK
With a background in design and the art world, Ayca takes a creative, strategic approach to client relationships. She adapts voices and tones to fit any context, applying critical thinking and creativity to every campaign. At YSR she helps brands connect with their audience through engaging storytelling.
BA Product Design MU, Istanbul/Dip
Michelle Barajas
Social Media Content Creator
Los Angeles, USA
Michelle combines her expertise in social media content creation and brand management with a background in graphic design, enabling her to effectively capture a brand's essence and craft compelling narratives that lead to success. With over seven years of experience in digital marketing, she has honed her skills to drive impactful campaigns and achieve marketing objectives.
B.A. Theology
University of California, Santa Barbara
Imogen Bowlt
Social Media Content Creator
London, UK
Imogen is a passionate content creator and social media manager specialising in content strategy and UGC. She always brings creativity and innovation to every project. With experience across different B2B and B2C industries, she has an eye for details to develop successful campaigns.
B.A. Media Communication, University of the Arts London
Miroslav Otava
Motion Designer & Video Editor
London, UK
Miroslav is a Shooting Director / Editor with an extensive background in creating short video content for some of the biggest brands such as BBC Three, BBC Teach, and Deliveroo.
B.A. in Cinematography and Film/Video Prod., University of Arts London
Alexander Chai
Director & Photographer
London, UK
Alex is a photographer and filmmaker specialising in fashion, textiles, and commercial storytelling. He is primarily interested in how optical visual arts can help clients form emotional connections with their audience.
M.A. in Global Political Economy, University of Sussex
